Organic Cotton 
Our cotton is organically farmed and free from genetically modified seeds to benefit the soil, cotton and farmers. Crops are rain-fed and hand-picked. Organic farming is achieved through companion planting, crop rotation and on-site green waste composting to curb the use of chemicals harmful to farmers and their families. 

Fair Trade 
Fair trade empowers farmers to negotiate with buyers to secure better prices for their cotton. Every season, certified farmer groups receive a premium to be spent on community projects such as medical costs, irrigation schemes to conserve rainwater, books and clothes for school children, farmer education, training and upgrades. 

Sustainability 
We work with sustainably recognised accredited suppliers. This is not only for our cotton but also for the trims, labels, tags, packaging, paper and shipping, all the way down to the coffee we drink in the workroom. 

Printing & Dyeing 
All our prints and fabrics are dyed using Global Organic Textiles Standard (GOTS) approved water based ink, which is free of chlorine bleach, toxic heavy metals, formaldehyde and aromatic solvents. GOTS ensures sustainable use and treatment of water used in the dyeing process. 

Manufacturing 
All of our garments are made at SA8000 accredited factories in India. Social Accountability Accreditation Services (SAAS) is an independent audit which ensures workers receive the following benefits: guaranteed minimum wage, social security fund, pension fund, paid holiday leave, sick pay, medical insurance, subsidised lunches, overtime pay, workplace unions and free transport to their workplace.